I was born and raised in Bogotá, Colombia, and now call San Francisco home. I’ve always been fascinated by what moves and inspires people, which led me to earn a Bachelor’s degree in Psychology and Marketing in Orlando, Florida.

When I moved to California, I became increasingly aware of how design shapes our everyday interactions with technology and services. That curiosity inspired me to pursue a Master’s in Web Design and New Media, where I discovered that while I love design thinking, my true passion lies in research. This realization became the foundation of my work today as a UX Researcher and Marketing Strategist, blending human-centered design with business growth.

At the intersection of research and marketing, and through my experience working with innovative startups, I’ve led projects with empathy, curiosity, and a customer-first mindset to uncover insights that drive meaningful connections. I’m passionate about continuing this work by empowering women founders to grow their purpose-driven startups into thriving, resilient brands.